http://fashionnews99.blogspot.com/ HSY - Hassan Sheheryar Yasin
The collection this season is breaking away from supreme eastern traditions and is instead fusing them together with western sensibility. Opulent-detailing still remains the forte behind the new collection with intricate embellishments and elaborate elements.
The aim at HSY has been to showcase a diverse collection in order to represent the rich cultural heritage of the East.
Promptly being handed a folder with the LSA winners, details of their selection, previous award winners and so on, what the organisers had arranged for was for us to ‘mingle’ with the winners while they got their photos done. Designer duo Sana Safinaz (winners in the Best achievement in fashion design — couture category) were there and adding to their elation at winning the award was the huge response their current collections received in both Lahore and Karachi, with the next stop being Dubai.
Iman Ahmed from The Body Focus Museum (winner in the Best achievement in fashion design — prêt category) was there wearing a stunning beige and black ensemble from her upcoming collection. During the photo shoot one noticed she stood very still and maintained a hint of a smile. 'I tried remembering all of the tips I’d picked up from doing photo shoots,'
Maria Wasti (winner in the Best film actress category) looked stunning in an Akef Illyas haircut and an A-line dress by Maheen Karim. Noman Ijaz was dressed in a Hasan Shehryar Yasin (HSY) sherwani. Nadia Hussain (winner in the Best female model category) wore an outfit from Ayesha Farooq Hashwani’s recently launched debutante collection whereas actress and model Aaminah Sheikh (winner in the Best emerging talent category) preferred to don a Rizwan Beyg ensemble.
There weren’t any performances of any sort, just a lot of ‘mingling’. And where there is mingling there is bound to be some form of gossip: rumour has it musician Najam Sheraz (winner in the Best song of the year category) who was conspicuous by his absence did not attend because he wanted to be compensated for his appearance. It was said that the Inn Se Nain popster didn’t have a problem accepting the award, but couldn’t see why he should participate in a photo shoot from which the organisers were bound to generate promotion, especially considering that they hadn’t incurred any expenses holding an actual ceremony for the awards.http://fashionnews99.blogspot.com/,http://fashionnews99.blogspot.com/search?updated-max=2009-12-01T10:15:00-08:00&max-results=1
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